How 70/30 100% Outdoors Began

70/30 100% Outdoors was formed from an idea to create a lifestyle brand that represents the community, traditions, joy, and natural diversity (70% water and 30% land) that comes from being in the great outdoors.

70/30 100% Outdoors has something for every outdoor enthusiasts – a brand that emphasizes respect and diversity of our natural habitats, and the diversity of nature lovers everywhere who go from a morning on the water or land to an evening at a four-start restaurant. It’s through this simple attitude of doing more outside while appreciating the finer things – living life in the 70/30 ­– that 70/30 100% Outdoors was born.