About 70/30 100% Outdoors

There’s a calling we all hear inside that draws us back to the water or land. It might come from an urge to get our feet wet and hands dirty. Or it could be the passion that takes us to all corners of the planet to conquer the next wave, the next trail, the tallest mountain and the biggest challenges. Maybe it’s a strong desire to create memories, build friendships, and bring families closer together. Whatever drives us, it leads to a life in the 70/30 – that natural balance of spending time in Earth’s diverse habits (70% water and 30% land) or a lifestyle that mixes the outdoors with the finer aspects of life. That’s where 70/30 100% Outdoors comes in, offering customizable products that combine our love, respect, and responsibility for water and land with the sophistication and class that comes with hard work and dedication. From T-shirts and polos to gear, which represent a lifestyle on the water or in the land, the 70/30 100% Outdoors product line has something for everyone. Whether you’re looking for a comfortable shirt to wear in the rough outdoors or something a little classier for a nice dinner with the family, the 70/30 100% Outdoors lifestyle apparel line is designed for all sports, seasons, and elements.

So, if you’re the type to head to the 70% to catch that morning wave on your board or spend the day in the sweltering heat eight miles offshore to finally get that big catch of the day on your line, the 70/30 100% Outdoors lifestyle is calling you. Maybe riding through rough terrain on ATVs in the 30% is more your speed, or a leisurely kayak trip through the Everglades is more your pace. Does an exciting hog hunt with your buddies followed by a nice dinner at a restaurant, sharing stories with family around the table sound like your kind of day? Or how about a holiday tradition that doesn’t involve fine china, but hot chocolate and S’mores around the bonfire? Wherever the outdoors calls you, 70/30 100% Outdoors has apparel and gear for the occasion. Because the best stories and friendships come from doing more outdoors and living life in the 70/30!

Our Mission

Live life in the 70/30 by doing more outside. At 70/30 100% Outdoors, it’s more than a motto, mission or even a brand – it’s our personal goal. Whether it’s the feeling that comes over you while zeroing in on a large buck as the fog lifts on that perfect fall morning in the 30% or smell of the salt in the air on the 70% while fighting a big catch on the end of a fishing line, 70/30 100% Outdoors designs products which highlight the passions of everyone who enjoys the water and land mixed in with life’s finer moments. Its customizable product line of clothing caters to the lifestyle of all outdoorsmen and outdoorswomen. From durable t-shirts to high-quality polos, 70/30 100% Outdoors offers a variety of styles and fashions for all your favorite family traditions, like sharing stories around the campfire or enjoying a nice dinner out with the ones you love the most. And while those traditions are important to you today, 70/30 100% Outdoors also wants to ensure those water and land experiences are still there for the next generations. That’s why it supports organizations that play an active role in conserving and preserving our natural habitats, both on land and in the water.

Our Mission

Live life in the 70/30 by doing more outside. At 70/30 100% Outdoors, it’s more than a motto, mission or even a brand – it’s our personal goal. Whether it’s the feeling that comes over you while zeroing in on a large buck as the fog lifts on that perfect fall morning in the 30% or smell of the salt in the air on the 70% while fighting a big catch on the end of a fishing line, 70/30 100% Outdoors designs products which highlight the passions of everyone who enjoys the water and land mixed in with life’s finer moments. Its customizable product line of clothing caters to the lifestyle of all outdoorsmen and outdoorswomen. From durable t-shirts to high-quality polos, 70/30 100% Outdoors offers a variety of styles and fashions for all your favorite family traditions, like sharing stories around the campfire or enjoying a nice dinner out with the ones you love the most. And while those traditions are important to you today, 70/30 100% Outdoors also wants to ensure those water and land experiences are still there for the next generations. That’s why it supports organizations that play an active role in conserving and preserving our natural habitats, both on land and in the water.

Our Vision

70/30 100% Outdoors understands the important role the outdoors plays in traditions. It doesn’t matter if you’re hitting the trail solo or your family and friends are along for the ride. 70/30 100% Outdoors wants to make sure those special experiences and traditions continue so that it is passed down through generations. That’s why it developed a line of branded outdoor clothing designed to give you that feeling of being one with nature, regardless of the location, terrain, elements or occasion. Products that represent your traditional lifestyle and love of the wild, in addition to your appreciation of the finer things that come from hard work and dedication to your family, friends and faith. So, if you’re starting your day four wheeling through a rough and muddy swamp before gathering around the dinner table for a home cooked meal with the family, 70/30 100% Outdoors will be there to provide the apparel and gear necessary for the water, land, and sophisticated family traditions – the best things in life.

Our Vision

70/30 100% Outdoors understands the important role the outdoors plays in traditions. It doesn’t matter if you’re hitting the trail solo or your family and friends are along for the ride. 70/30 100% Outdoors wants to make sure those special experiences and traditions continue so that it is passed down through generations. That’s why it developed a line of branded outdoor clothing designed to give you that feeling of being one with nature, regardless of the location, terrain, elements or occasion. Products that represent your traditional lifestyle and love of the wild, in addition to your appreciation of the finer things that come from hard work and dedication to your family, friends and faith. So, if you’re starting your day four wheeling through a rough and muddy swamp before gathering around the dinner table for a home cooked meal with the family, 70/30 100% Outdoors will be there to provide the apparel and gear necessary for the water, land, and sophisticated family traditions – the best things in life.

Our Values

70/30 100% Outdoors’ values are rooted in the simple belief that the best things in life come from being on the water or land. Whether it’s the thrill of the hunt, the fight of a big catch, or the tranquility of an early morning hiking trip, spending time outdoors creates different experiences and traditions for everyone. Experiences that make us all appreciate the wild drives us to do more in the 70/30. And with great experiences come great opportunities to create long-lasting memories and share stories with those closest to us. While those stories may change over time, like the infamous tale of the one that got away, the most important thing is the laughter, fun, and love shared by family and friends. It’s this feeling of togetherness that keeps bringing us back to the outdoors to create more memories. 70/30 100% Outdoors aims to combine this passion for the outdoors with modern trends and finer aspects of life that come from hard work and dedication you strive for in your professional life. Create a lifestyle that blends quality, sophistication, class, and durability with your love of water, land, and the environment where you feel the most happiness and comfort. 70/30 100% Outdoors also wants to ensure our traditions and outdoor lifestyle are shared with the next generations, so it supports organizations that actively preserve and conserve our natural environment. After all, what’s the point of creating memories if we can’t experience them with our children?

Our Values

70/30 100% Outdoors’ values are rooted in the simple belief that the best things in life come from being on the water or land. Whether it’s the thrill of the hunt, the fight of a big catch, or the tranquility of an early morning hiking trip, spending time outdoors creates different experiences and traditions for everyone. Experiences that make us all appreciate the wild drives us to do more in the 70/30. And with great experiences come great opportunities to create long-lasting memories and share stories with those closest to us. While those stories may change over time, like the infamous tale of the one that got away, the most important thing is the laughter, fun, and love shared by family and friends. It’s this feeling of togetherness that keeps bringing us back to the outdoors to create more memories. 70/30 100% Outdoors aims to combine this passion for the outdoors with modern trends and finer aspects of life that come from hard work and dedication you strive for in your professional life. Create a lifestyle that blends quality, sophistication, class, and durability with your love of water, land, and the environment where you feel the most happiness and comfort. 70/30 100% Outdoors also wants to ensure our traditions and outdoor lifestyle are shared with the next generations, so it supports organizations that actively preserve and conserve our natural environment. After all, what’s the point of creating memories if we can’t experience them with our children?

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