How 70/30 100% Outdoors Began

70/30 100% Outdoors was formed from an idea to create a lifestyle brand that represents the community, traditions, joy, and natural diversity (70% water and 30% land) that comes from being in the great outdoors.

70/30 100% Outdoors has something for every outdoor enthusiasts – a brand that emphasizes respect and diversity of our natural habitats, and the diversity of nature lovers everywhere who go from a morning on the water or land to an evening at a four-start restaurant. It’s through this simple attitude of doing more outside while appreciating the finer things – living life in the 70/30 ­– that 70/30 100% Outdoors was born.

Sean Dimas

Element: All of God’s Countries (The 70% & The 30%)

“Swamp Chicken,” ” Swamps” or ” Swampy,” for short, aka Sean Dimas, was home grown in Chicago, IL. Now living in Florida as a proud family man. His passion is all types of hunting from deer to pheasant and turkey in a variety of terrains from Wyoming to Southern Florida to Canada and all in between.

His greatest moments and memories he’s created involve his faithful wife and three beautiful children, closest friends and family. His calling and purpose for the 30% is being a role model and sharing experiences and responsibilities with his family, that respect and appreciate everything the 70/30 has to offer.

Sean Dimas

Element: All of God’s Countries (The 70% & The 30%)

“Swamp Chicken,” ” Swamps” or ” Swampy,” for short, aka Sean Dimas, was home grown in Chicago, IL. Now living in Florida as a proud family man. His passion is all types of hunting from deer to pheasant and turkey in a variety of terrains from Wyoming to Southern Florida to Canada and all in between.

His greatest moments and memories he’s created involve his faithful wife and three beautiful children, closest friends and family. His calling and purpose for the 30% is being a role model and sharing experiences and responsibilities with his family, that respect and appreciate everything the 70/30 has to offer.

Justin Peterson

Element: 5 Miles Offshore (The 70%)

Justin Peterson grew up outside of Tampa, FL and has enjoyed fishing, water sports, and hunting from a young age. His father, a big game hunter, often took his family on trips, whether it was to their hunt camp a few hours from home or other states to visit extended family and friends. Justin’s favorite outdoor activity is offshore fishing, but he also enjoys deer hunting. Justin, also called “Reef Donkey,” doesn’t know exactly where his nickname came from, but he’s sure it came from his love of saltwater fishing and his calling to the 70%.

Justin’s favorite outdoor experience is heading offshore at first light to that secret spot waiting for the big one, and snagging an even bigger one on the line at last light. He also looks forward to creating new memories with his family and sharing those stories around the dock and campfire.

Justin Peterson

Element: 5 Miles Offshore (The 70%)

Justin Peterson grew up outside of Tampa, FL and has enjoyed fishing, water sports, and hunting from a young age. His father, a big game hunter, often took his family on trips, whether it was to their hunt camp a few hours from home or other states to visit extended family and friends. Justin’s favorite outdoor activity is offshore fishing, but he also enjoys deer hunting. Justin, also called “Reef Donkey,” doesn’t know exactly where his nickname came from, but he’s sure it came from his love of saltwater fishing and his calling to the 70%.

Justin’s favorite outdoor experience is heading offshore at first light to that secret spot waiting for the big one, and snagging an even bigger one on the line at last light. He also looks forward to creating new memories with his family and sharing those stories around the dock and campfire.